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Hiring a web designer is a big decision.
Your website is an extension of your business. It’s a very important part of a successful strategy considering that the first impression many people get of your business is through your website. It wouldn’t be a stretch to think that this would require a large cash investment to accomplish. High quality web design is expensive. For most businesses, especially small to medium companies this shouldn’t necessarily be the case.
Navigable, optimized, well designed on brand websites should be a very important part of your business plan. This can be challenging to say the least. Fortunately there are people who know how to do that for you, called web-designers. We bring experience to the table and understand how to accomplish this without making your website too simple, or too cluttered. Knowing the correct call to action and where to add it is critical. Understanding your target audience is key. Good communication with your web designer throughout the development process is also important. No one knows your business like you do and your web developer especially needs to be in-tune to the nuances of what makes your business special so they can properly convey that to your online audience. All this knowledge helps to create a unique and attractive, and SEO (search engine optimized) web presence.
What does “web design” mean?
According to Techopedia: “Web design is a Web development process for creating a website that focuses on aesthetic factors like layout, user interface and other visual imagery in order to make the website more visually appealing and easy to use. Web design makes use of various programs and tools in order to achieve the intended look, such as Dreamweaver, Photoshop and many others. In order to create a winning design, Web designers need to think about their audience, the purpose of the website and the visual appeal of the design.”
Get those gears in motion and Contact us today to discuss your new web presence.
About the Author: Shane Lirette is a freelance web designer with over 20 years experience.